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Hi Sarah, how can I help you today?
What happened to my Meta CPC this week? Any anomalies?
I detected a CPC spike of +18.2% on your Meta "Spring Sale" campaign on Jan 12. Here's the breakdown:
The spike correlates with a budget increase changelog detected on the same day.
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Budget increased by 25%
New ad creative deployed
Targeting adjusted for 18-34
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CTR dropped during this range. @Sarah can you check?